Peak-end pizza: Higher prices mean first impressions count

How does price impact your evaluation of a restaurant meal? Psychologists have long thought that we judge experiences based on their most intense moment (the peak) and the last part of the experience…

Beetroot juice benefits patients with heart failure

A new study that takes the experience of elite athletes who have a diet high in nitrates shows there are benefits for people with heart failure, too.

Does food taste better the more expensive it is?

A restaurant in upstate New York offered diners the choice between paying $4 or $8 for their buffet and asked them to rate their experience, resulting in some surprising results.