Paying people incentives to make healthy choices only works in the long term if they are paid to NOT do something

Monetary incentives to encourage people to live healthier lifestyles only work in the longer term when they are designed to stop negative behaviour, rather than promote positive choices, suggests…

Breastfeeding for longer leads to smarter adults

A new study has found that the longer an infant is breastfed for, the higher their IQ, educational attainment and earning ability are likely to be in adulthood.