People Pay Less Attention To Nutrition Labels Fact Than They Think They Do

A new investigation published in the November issue of the Journal of the American Dietetic Association reveals that consumers do not pay as much attention to nutrition facts labels as they believe. Researchers used an eye-tracking device to objectively measure how much consumers pay attention to these labels…

Students Coax Yeast Cells To Add Vitamins To Bread

Any way you slice it, bread that contains critical nutrients could help combat severe malnutrition in impoverished regions. That is the goal of a group of Johns Hopkins University undergraduate students who are using synthetic biology to enhance common yeast so that it yields beta carotene, the orange substance that gives carrots their color. When it’s eaten, beta-carotene turns into vitamin A…